Wednesday, November 12, 2008
Springsteen in newspaper?
The Springsteen advertisement for the Community FoodBank of New Jersey will be running in The New York Times, The Star-Ledger, The Bergen Record, and the Daily Record on Sunday, Nov. 16th.
The campaign is titled “We Can’t Let This Bank Fail” — a play, of course, on the collapse of Lehman Brothers, Bear Stearns and others — and comes amid worries that the current economic crisis will take a toll on charitable giving even as more folks need some help. The FoodBank says the sickly economy has driven a 30 percent state-wide rise in those needing food.
http://blogs.reuters.com/mediafile/files/2008/11/theboss2.jpg
Thursday, October 23, 2008
Wednesday, October 22, 2008
Wednesday, October 8, 2008
Questions
Possible Questions for Art Departments
Sunday, October 5, 2008
discussion/Q's...
Wednesday, October 1, 2008
handy tool..
Optical Margin Alignment
Located on the obscurely named Story palette, Optical Margin Alignment hangs your punctuation outside the edges of the text frame, preventing the appearance of visual holes on the right edge of your type. You get most benefit from Optical Margin Alignment working with justified type, but because it also adjusts the spacing on the left of your text frames, it benefits left-aligned type, too, although less dramatically. With your Type cursor inserted in a story, simply check the Optical Margin Alignment box and you instantly have optically aligned type, the like of which would have taken hours to achieve manually. The type size should, in theory, be set to the same size as the type size you’re using, but you may find it worth experimenting to get the effect you want. Note that while it may get you halfway there, Optical Margin Alignment is not the solution for hanging punctuation, for which you’re better off using the Indent to Here character (Command/Ctrl+\).
INDESIGN
www.indesignsecrets.com is a pretty crazy site. It has podcasts, videocasts, and tutorials for us beginners :)
Thursday, September 25, 2008
Wednesday, September 24, 2008
Thursday, September 18, 2008
Wednesday, September 17, 2008
1st post
With increasing downfalls from company to company in the American market we've recently been exposed to the biggest collapse of major companies in a century. Merrill Lynch has recently been bought for 44 billion and Lehman Brothers has declared bankruptcy. Luckily AIG was saved by the Fed with a controlled loan of 88 billion dollars. A lot of people do not understand the implications of theses major company downfalls. Individually Merrill Lynch, Lehman Brothers and AIG spend over 150 million dollars in advertising. So with increasing demand for basic commodities such as energy and gas inflation is increasing. All this means to us is a lot less advertisements for anything from cars to medical supplies or drugs. So what now? Our Canadian market is stable and hopefully not entering into the next depression alongside our southern neighbors.